I get to see over 100 church planting websites every year. I am always surprised by how creative pastors can be with their online presence. I have also been disappointed others hadn’t been more intentional with their church plant website.
Having an excellent church plant website is not about spending a ton of money. In fact, simpler is better for the most part. Here is a quick checklist I have put together to help church planters with their website. I hope it helps.
7 Things to Remember For Your Church Website
The Front Door
The front door of your church is not connected to your building, it’s your website. Church planters should transition to the main site from your fundraising website or your “pre-launch website” 6 weeks out (2 weeks at the latest). This will help with SEO and let people know who you are. Again, Sunday time and location is front and center on the top fold.
Online Real Estate
It is essential to move your front door to the best real estate online. Try to search, “church in (your city name here)” as well as, “(your church name) and (your city name).” How far down the list where you in the search engine? Where you at the top of the list when you put your church name and your city’s name in the search engine? Consider paying for ads to get your name at the top.
Have Good Taste
Outsource the design of your website. Do not do it yourself. The people with the best taste know when to trust others to make them look good. They don’t cut their own hair, make their own clothes, create their own makeup or paint their own art in their house. You don’t have to spend a ton of money on your website, but you should spend some. It is an excellent investment in evangelizing your city.
Show Don’t Say
The website should have a picture of the pastor (or co-pastors for couples leading together) with their spouse and family if possible. At the very least it should have the couple together. People should be able to navigate to this part of the website in one or two clicks.
Less is More
The pastor’s bio should be about 3-5 sentences, not 3-5 paragraphs. In some cases it feels like 3-5 pages (“I knew I was called to plant since I was 6 years old when I used to preach to my G.I. Joes.”). Give us an overview and if you want to share your story in more detail give people the opportunity to watch a video.
Once you know your location and service time, then put that information on the “top fold” of your website. Make it the easiest thing to find on your site without clicking or navigating in any way. It’s also a good idea to put a picture of the outside of the location as well as a link to Google Maps. The name of the space should be displayed as well as the physical address.
There is a lot more that can be said about creating a church website for a new church, but I will stop here. An excellent resource for website and marketing, in general, is the book Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller. I also found the book Platform: Get Noticed in a Noisy World, by Michael Hyatt to be beneficial as well!
I’d love to hear from you if you have any thoughts or questions on this topic! Leave a comment or send me a message! Thanks for reading!