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4 Things You May Not Know About Church Planting

Church planters are like the special forces of ministry. It takes courage to launch out into the unknown to serve people you have never met. It’s a worthy cause and one filled with lots of surprises along the way.

Some of the things I have learned working with church planters at ARC is what you would expect. Church planting is risky. You should get lots of experience leading and teaching in a local church before launching out. It requires a lot of coffee. Others were a surprise to discover. 

Here are 4 things you may not have considered about church planting:

Fundraising is easier and harder than you think.

When you make fundraising about the vision and the people you are going to reach, then it becomes much easier to make the ask. You are not asking for you. You are asking for the people you are going to reach. This frees you up to step out because you know what people are giving to is going to make an eternal difference.

This doesn’t mean fundraising is easy. In fact, in some ways fundraising is harder than you think. It is not something that starts or stops in the launch phase of a church plant. It starts long before you have the need by being faithful and considerate in the way you build relationships. It continues long after the launch because your church will continue to utilize financial resources to grow, reach more people, and serve the hurting and overlooked.

There is a language to church planting.

You must learn and speak the language of a church planter if you are going to start a church. When Jesus spoke he used stories and illustrations that were common to those he was speaking to. Church planters must use the same principle when starting a church.

You speak the language of a church planter when you translate insider Christian language into messaging everyone can understand. One way to do this is by communicating your reason for planting a church in a way that is meaningful to not only someone who already values faith and spirituality, but those you hope to reach as well. 

How you leave one season determines how you enter the next.

If you want to reap in favor, then you need to sow in honor. Even the best transitions can be challenging because a disconnection is taking place. When you speak well of, honor, and respect the wishes of your sending pastor you are investing in your own future by attracting loyal followers yourself.

When you go into your city it can be easy to only think of the needs of your new church plant. But remember, you are entering a community of existing churches. One day, you will be on the other end of a new church planter moving into your area. Lead the way with honor. Create an environment of unity in your city by asking how you can serve the other churches in your community instead of asking what they can do for you.

It takes longer than you think

You may be able to launch your church with ARC in as short as 6 months. This doesn’t mean everything you hoped to see will happen right away. It takes time to grow. Many times God has to grow your capacity as a leader before your church’s capacity to attract people can increase as well.

There are many aspects of your vision to start a church that will not be online for day one. Trying to get everything going all at once can lead to discouragement in you and exhaustion in your team. Dividing your focus prematurely can also lead to you not giving the essentials the attention they deserve. Parts of the vision will be realized on day one, others the next year, and still others in the years to come.

Church planting is an exciting journey filled with unexpected twists and turns. It also brings the reward of witnessing the miracle of new faith community being born first hand. If you like to find out more about starting a new church with ARC, we’d love for you to connect with us. Please go to arcchurches.com and click “start a church.” We have some free resources available to you just for reaching out.

If you are a church planter then I would love to hear from you! What were some things you didn’t expect that you found out after launching out to start a church?

*This post first appears as a contribution on KevMill.com.

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Attributes of a Church Planter

How do you know if you are a church planter? Well, if you like to wear button-down plaid shirts, then there’s a good chance you were born to plant a church. Just kidding! But it is an odd recurring phenomenon I have noticed…

There are lots of personality tests out there, and spiritual gift assessments you can take that can help you determine if you are a good fit for church planting. Ultimately, if God has called you to it, then He will equip you for it. It doesn’t matter if you fit in any particular mold or not.

If you are wondering though, here are some characteristics I have noticed effective church planters possess.

5 Attributes of a Church Planter

Evangelistic
The heart of the Great Commission to make new disciples of Jesus. Is soul winning a burning passion of yours?

Authentic
Are you comfortable being yourself? There is a difference in learning from others and wanting to be like them at the expense of being your authentic self. It is important to know the difference. If you aren’t comfortable being yourself, then others will have a hard time being comfortable around you as well.

Engaging
You cannot rely on marketing tools or other people to build your team. You must be able to attract people to the vision God has given you. This happens through being authentic and speaking the everyday language of people outside of the church. Are you someone who can engage in modern culture, or do you speak in preachy religious terms?

Honoring
You must honor where you came from, and the churches in the area where you are going. You may know “honor-speak,” but do your actions and attitudes match your words? If you are not ready to honor, even when it hurts, then you are not prepared to be a church planter.

Life-giving
You must believe the best in others. You cannot claim to have great faith, without having great faith in people. The people God sends to help you launch your church are your greatest assets.

ARC has an assessment process that does a great job giving feedback on people’s readiness to plant a church. We don’t determine your call, because we know that is between you and God. We do our best though to help you find the right timing and circumstances to launch strong. Visit arcchurches.com to find out more about our process and to apply.

What attributes do you think make a great church planter? I know there are more than just what I mentioned. I’d love to hear from you!

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Fundraising Mistakes and Musts for Church Planters

Over the years at ARC I have seen some successful as well as some not so successful approaches to fundraising. Here are a few quick tips if you are looking to raise money for a church plant. 

Mistakes Church Planters Make with Fundraising

The biggest mistake people make is not making the ask at all. Don’t be afraid to ask someone to give to something you know is going to be good for the people you are reaching as well as well the person who is giving. It’s better to assume that people want to have the opportunity to be a blessing and are looking for an opportunity to be a part of what God is doing. 

The second mistake is making too strong of an ask. This can happen in multiple ways. One way is by asking someone for money who you do not have any relational equity with. You start fundraising, not with a meeting when you give a pitch, but by genuine relationship long before you make an ask. You may not always have that opportunity for long term relationship though. In this situation you want to make sure that you ask them to pray about getting involved instead of asking for money the first time you meet with them. 

The key to overcoming both of these mistakes of being too shy or too bold is to not make it about you. Make fundraising about the people you are reaching and the person who is having a chance to get involved with what God is doing.

Practical Steps to Fundraising Well

  1. Prepare for a fundraising meeting by finding out about the person you are meeting with. 
  2. Start the meeting by asking questions about them and their vision. This way you can better connect your vision to what they are already passionate about.
  3. Share your needs, but also share your vision, and your practical plan for sustainability. How are you going to get a return on their investment? 
  4. It’s always good to follow up and thank the person for their time with a personal note. 
  5. Being authentic and truly caring for each person you come into contact with may be the best fundraising strategy you can employ. 

Most pastors don’t get into church planting because they are passionate about fundraising. They step out in faith out of a love for God and people. I think we should keep these two things in front of us when fundraising. God is our source, and fundraising for a church plant is just one more way we can learn to lean on Him more.

If you would like to find out more about starting a new church with ARC, we’d love for you to connect with us. Please go to arcchurches.com and click “start a church.” We have some free resources available to you just for reaching out

*This article first appeared as a contribution in the ARC Magazine.

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Culture Shift Part 1

Changing the Atmosphere of Our Faith

Do you have a sweet tooth or are you more of a salty snack person? I’m definitely in the sweet tooth category. My love for sweets was something my college roommate couldn’t help but notice. He has diabetes and eats a low sugar healthy diet. One day, he opened the pantry and asked, “How can you eat all of this junk?” 

“What do you mean?” I replied with a spoonful of Blue Bell ice cream in my mouth.

“Everything in here is full of sugar. None of this stuff is healthy for you.”

I got up and went to the pantry door and looked in. Zebra cakes, mini chocolate bars, bags of chips, and other highly processed sugary foods stared back at me.

At that moment, a light went off for me. In my mind, believe it or not, I thought I was eating healthy. This may sound surprising, but it is because of the standard I was comparing myself to. I was eating much healthier than I did when I lived with my Cajun home. Sure, I had snacks, but there were fewer of them. I also did not have all of the other fatty foods we usually kept in the house. But compared to the home my friend grew up in, where multiple diabetics lived, all of these foods were foreign objects.

A New Perspective

This situation showed me that even though I got out of my former environment, the old perspectives still needed to get out of me. I had to get in a new environment for the things that were wrong in my perspective to get confronted and then removed. Until then, I could not accurately self-assess the health of my perspective, because I would always be comparing myself to my old, out of balanced view. I needed to learn a healthy perspective first.

The other thing about the unhealthy food I kept in my college condo was that it wouldn’t have killed me on the spot if I would have kept eating it. It would take time to impact my health fully, but once it did, it would be too late to reverse the harmful effects.

The Soil of Our Souls

It is the same with our leadership perspectives and church cultures. These are the atmospheres of our faith, the soil where our souls are planted. Leading in an unsustainable way, or duplicating a poor culture, does not run everyone off or wear you out immediately. But over time, the burnout and high turnover will point to the fact a change needs to be made. 

Or maybe you have seen the scenario when someone blames their pastor or direct report for making their lives miserable only to move on and duplicate the same toxic environment they left behind in one way or another. Why is this?

It is like the boy who has a controlling or abusive father and swears, “I will never become like him,” but then he grows up only to repeat the same mistakes. This happens because we create what we are focused on. Trying “not” to be something is still focusing on it. Comparing yourself to what you don’t want to be often causes you to run to the same extreme in the opposite direction. Knowing what you do not want to be is not enough. You need to figure out who your authentic-self is if you are going to reclaim spiritual health after experiencing dysfunction.

This post is part one of two on changing the atmosphere of your faith by making a culture shift. The second part will cover five practical steps that can help you through this change. I look forward to sharing them with you in the next blog post!

The Soul Gardening Collection includes the following previous posts:

Confessing The Weeds in My Leadership
Reclaiming Spiritual Health After Experiencing Dysfunction

Further Reading on this topic:

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Soul Gardening

Reclaiming Spiritual Health After Experiencing Dysfunction

Have you ever experienced hurt, disappointment, or burnout in church ministry? What do you do when you discover that, while you may be producing good works, your soul is beginning to get sick in one way or another? Maybe you realize you are not a fit for the current ministry culture you are serving in and want to make a change. Many people struggle with moving forward when they have experienced dysfunction or want to find their best fit in church life.

It is possible to have a beautiful garden, but still, need to pull weeds. Pruning, trimming, and removing weeds is the only way to keep the plants healthy and the garden vibrant. In the same way, we can experience dysfunction in one area of a ministry while the ministry is still making in an impact for the Kingdom of God. That doesn’t mean the problem should be ignored. We need to pull the weeds so the garden of our souls can continue to thrive. As uncomfortable as it may be to bring these areas into the light, reclaiming spiritual health after experiencing dysfunction, is not only crucial to the Kingdom of God but for your soul and future as well.

This collection of blogs I will be posting over the next several weeks will show you how to find your personal path to health and also offer five principles for navigating a dysfunctional church culture. While it is easy to blame others when we experience hurt, the best response is to change the culture of our souls before we try to point out the problems in others.

Church Culture

Through the years, I have been fortunate enough to be exposed to a variety of leaders with different styles and perspectives on ministry and leadership. One thing that has most interested me in these conversations is church culture because this is what will inevitably impact the condition of our souls. I believe a healthy culture can make up for a lot of other things. It can help heal broken souls and create an environment of hope and expectation in the church, even if everything is not perfect. On the other hand, a poor culture can drown out even the best intentions and lead to wounding people and ministry burnout.

It is from these experiences I have decided to share some thoughts on what to do if you find yourself working or serving in a dysfunctional church culture. Maybe your church culture is not dysfunctional, but just different, and not a fit for you. What do you do when you want to embrace something new? The steps you take once you realize you want to reflect a new perspective in your leadership is vital. It is something I get asked about from time-to-time, and I think a conversation on this topic can help some people.

A Personal Journey

What I share in this collection of blogs will not be about changing the culture of an organization. Instead, we will talk about changing the atmosphere of our hearts. I will not point out what any organization can do differently, but what we can improve in ourselves to create a healthy emotional and spiritual life.

Dysfunctional, Different, and Dynamic

Working at the Association of Related Churches (ARC), I have come across many leaders who are looking to learn, live in, and lead a life-giving culture. Their previous culture isn’t always necessarily bad. They may just feel a kindred spirit or divine-connection with the relevant and refreshing way many pastors lead in ARC. Just because a culture is different doesn’t mean it is harmful or wrong.

Culture changes, and with it, church culture should change as well. What was effective in a previous generation of ministry, may not be able to get the job done in a new generation. For many, this is a contributing factor for reaching out to something new.

Some church cultures and leaders are dysfunctional in some ways but helpful in others. Leaders in this situation may know something needs to change, but not be able to figure out precisely what that is. I want to help with that by offering some guidelines on what to focus on and what to allow God to handle.

Last week’s post, There’s Something I’d Like to Say, was the first in the collection on this topic. Make sure to check it out if you have not yet. Next week we will walk through five steps to reclaiming spiritual health. After that, I will share five principles that will help you navigate a dysfunctional church culture. I hope you join me in this journey as we do some soul gardening!

The Soul Gardening Collection includes the previous post:

Confessing the weeds in my leadership.

Further Reading on this topic:

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Developing Leaders for Church Planting and Beyond

You have heard of “ABC: Always Be Closing,” but in ministry it needs to be “ABD: Always Be Developing leaders (which includes recruiting leaders).” While recruiting people for your church plant you should consider reaching people far from Christ, finding people who need a church to grow in their faith, but you also have to have other gathers who can help you support the mission of the church.

“If I were running a company today I would have one priority above all others: to acquire as many of the best people as I could [because] the single biggest constraint on the success of my organization is the ability to get and to hang on to enough of the right people.”

– Jim Collins, Author of Good to Great

Such a good thought for church planters in the recruiting phase. I believe this also applies to all seasons of any organization. Leaders are the skeleton that supports church growth. You can swell without good leaders. You can gather by taking advantage of seasons and great planning for an event. But sustainable growth requires great leaders and teams of leaders to hold the pieces together. Leaders are the ones who transmit the values and culture into others.

The question is how do we develop leaders while taking care of everyone else in the church? Understanding the 3 phases of pastoring should help.

3 Phases of Pastoring

Reaching New People
If your church plant is not reaching out to those far from God, then you are missing the point. A new church should not just add a new worship service to a community. It should be an outpost of help and rescue. A new church should be actively displaying the love of Christ by helping people meet their spiritual and physical needs.

Caring For Members
This is the group that can be easily overlooked in the mix of starting a new church or growing an existing church. It can also become the total focus of a church that ends up unintentionally ignoring the other two groups. A wise pastor is continuously aware that members need love, encouragement, and correction. We need to cry with them and celebrate them. Our goal with this group is to help them take one step at a time in their faith; patiently caring for them along the way.

Developing Leaders
Leaders require a different type of attention and plan of action. We don’t love anyone more, but to love everyone equally, then we have to love each person differently. As a church planter, you should keep your eyes out for gathers. These are people who carry their own influence and have a desire to share that influence with you to grow the local church. The goal is to let them know they are appreciated, but that they are also carrying the culture. This means they may get more access, but the hope is this will multiply your efforts when you delegate responsibility to them when the time is right.

So to sum things up, we need to always be recruiting three types of people. 1) New People – through serving and outreach 2) New Members – through gatherings and pastoral care 3) New Leaders – through access and individualized plans. This is not just something that is important for church planting but is also a great way to “get and hang on to the right people” to help your ministry achieve its mission of reaching people and growing Christ-followers.

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5 Essential Principles for Ministry

Lessons Learned at ARC

If you had a leadership toolbelt that held your most important lessons in ministry, what would be on it? These are the things you know you are going to need every day. You don’t keep those in a toolbox. You need them close by for easy access.

This month will be five years since we moved to Birmingham and joined the team at ARC. It has me thinking about how my ministry toolbelt has developed during this time. I am incredibly thankful for our team and the fantastic friends and ministry I get to enjoy as a result of being a part of ARC. I am also grateful for the things God has taught me concerning my calling, leadership, and ministry while working at ARC.

In this post want to share some of the ministry essentials I have picked up over the past five years. These principles can help you no matter what season you are in right now. They are the tools I have begun keeping close at hand on my ministry toolbelt.

Sometimes Your Fruit Grows On Other People’s Trees

At ARC, I have learned to find my success in helping other people find theirs. This statement has become my life’s mission. I discovered this truth right away after joining the ARC team. I wanted to find out as much as I could about Billy Hornsby. So, I started watching all the videos of him I could find. He shared this in one of them, and something clicked for me. This is what I want to spend my life doing.

Follow the Street Lights  

What if closed doors where just the end of one street light before you moved into the illumination of another on your path to follow God’s will? My life looks much different than I imagined it would at this stage. Helping church planters was not on my radar as a career possibility. I would have figured God had other plans for me. I arrived in this unexpected destination by following the street lights.

Street lamps light up only a small part of the road before you need another. This illustration is how I imagine God leading us through each season of life within the limits of our understanding. He speaks to us in a way we can understand to get us to take a step towards what will be more evident once we get to the next street light. 

In the process, we have to be willing to let go of what we thought things would look like to enter the next part of the journey. Closed doors can feel devastating at the moment, but most of the time, they are just the edge of the street light on your way home.

Run to the Shortest Line

Pastor Dino told a story one day that I think about all the time. He talked about his son being new at school and trying out for the football team. He wasn’t getting any reps in his desired position. So his dad advised him to try something new, “Tomorrow at practice run to the shortest line. At least that way they can see what you can do.” That’s what he did, and he ended up getting a college scholarship in that position.

Most people think the best way to gain influence is from the stage – in front of people. That’s the long line. Everyone is trying so hard to get there; they are missing out on other ways to make an eternal impact. 

The shortest line is the line of serving people. You can gain more influence behind the scenes than you can from the stage if your goal is to add value to others. Speaking to a crowd pumps up our egos, but influencing one leader can have a much more significant impact because of what that leader will do with what you give them. This principle is one of the main reasons I enjoy serving church planters.

Start With Why

This one is more practical than anything else. Simon Sinek does a TED Talk on this topic. Anyone who hopes to influence others should at least watch this TED Talk if not read his book, Start With Why. It has impacted just about every aspect of the way I communicate, delegate tasks, and recruit.

Here are three ways I start with why. 1) When recruiting someone, I begin the conversation by asking about their “why” for life and ministry before asking them to join my “what.” 2) When delegating a task, I explain steps and then share the “why” behind the job by showing who the results will impact. 3) I start presentations with “why” to create buy-in for what I am going to say. Even this post started by engaging the reader with questions about themselves. Doing this keeps us from the common problem of presenting our “what” really well without anyone listening.

Be Opened Handed

ARC has taught me to be open-handed in more ways than one. This does not mean just being generous with resources, but also with praise, kindness, and sharing the credit. It extends into leaning towards forgiveness and honor over getting even and being right. We should give people, even the difficult ones, the same grace and kindness God has given us. Doing this requires humility, which I guess is why we all struggle with it so much.

What are your most important ministry lessons? Did any of these stick out to you? Why? I loved to hear from you! Leave a comment or send me a message! 

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The Best Kept Secret of Church Plant Team Building

Do you have a talent for getting people to quit their job and sale their home at the same time? Neither do I. That shouldn’t discourage you from stepping out to launch a church though. Asking people to leave their family and friends to start a new church is a big ask. Don’t get discouraged if everyone you know isn’t ready to jump on the church planting train and travel across the country with you on the railroad tracks of faith. This may be the best thing for your future church because the team you build is more important than the team you bring. 

Parachuting into a city where you have no relationships to start a church can be one of the scariest things you can do in ministry. There’s no “but” followed by a comforting remark here. It’s just kind of a scary deal! Trying to connect with people in a place you have never lived to start a church with a limited budget and a fixed timeline takes nerves of steel.

Using City Momentum to Build a Launch Team

The solution may appear to be to recruit as many people as possible to move with you from other places. While this is helpful, there is also something called, “city momentum” that you need to consider. 

City momentum is when people in your new community bring awareness and more people to your launch through their network of relationships that existed in the area before you even moved there. It’s the buzz created by the locals. 

Every person you add to your team, gives your team momentum. It does not matter if they move with you or not. When someone from your new city joins your team it gives you “city momentum” as well. Launch team members who already live in the community have built-in equity with existing relationships. They don’t have to earn people’s trust to invite them to your interest meeting or church launch like your other team members will. 

We can see a similar promise of influence for the gospel in John 4:37-38. Here Jesus says, “Thus the saying ‘One sows and another reaps’ is true. I sent you to reap what you have not worked for. Others have done the hard work, and you have reaped the benefits of their labor.” City momentum is just a practical way we can see this promise play out in church planting.

So how do you create city momentum and what should you avoid that may squash it? 

5 Steps to Creating City Momentum

Leave some key roles open 

You may not know the highest contributors on your launch team yet. When you give away your top leadership roles before you move, you lose the chance to connect with the influential people in your new city who may be a better fit for those positions. Doing this makes it challenging to recruit gatherers who can multiply your city momentum.

Give responsibilities instead of titles

Asking for commitment to specific duties over a particular period gives everyone freedom. The first way is by creating a natural exit ramp for the volunteer to move on to something else if they decide they are not a good fit. The other way, is it frees you up to put someone you already trust into a much-needed position while you figure out who may be the best person to carry the title long-term. 

Know the difference between pioneers and settlers

Pioneers like to start new things. It excites them. They are not intimidated by the hard work and sacrifice it takes. Others are pilgrims who come along once there is already momentum, but end up staying longer. This is why arc church planters start with a “launch team” and don’t transition to a “core team” until after launch. Forcing everyone to be a pilgrim is to not appreciate how God has wired people and may lead to burnout on your team. 

Get out of your relational comfort zone

Familiar relationships can be a safe place for church planters when everything else seems chaotic. Understanding city momentum can be a way for you to grow your friendships outside of your existing circles even when it is uncomfortable.

People in your city are not just looking to be a plug that fills a hole in your team. They are looking for a genuine relationship with you. This means you will need not only new team members to launch your church but also new friends that you have opened up and allowed into your life.

Prepare for the unexpected

What if God has something better for you than you have planned for yourself? That fantastic worship leader you wanted to move with you and ends up taking a full-time job at a mega-church may just be making room for someone better. Maybe the person you meet in your city that becomes your worship leader will one day become an executive pastor whose spouse is also amazingly creative and has a friend who is an amazing photographer whose parents own Pepsi and will start tithing before you even launch? Ok, I maybe took that one a little too far, but you get my point. God can do much more than we expect. This includes providing a team that is much better and bigger than we ever imagined.

A Strong Team = A Strong Launch

We need to have people we trust helping us in the church planting journey. As they say, “your network is your net-worth” in more ways than one. While bringing team members with you is a huge bonus, ultimately it will be continuing to build that team with city momentum that leads to a strong launch.

What do you think? I would love to hear from you. Leave a comment or send me a message!

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You Might Be A Pharisee If…

Six Signs of Imitation Christianity

No Soup For You

This morning I was reading about Saul. The story reminded me of how even with the best intentions we can slip into legalism. During a battle, he made a rash vow. The soldiers were pursuing victory. Honey was dripping all around to refresh them along the way. The only problem was Saul refused to let anyone eat until their enemies were defeated.

It may sound radical and inspirational at first. Maybe Saul thought this would rally the troops’ commitment. Instead, it left a mess. People were confused and discouraged. This is often the case with immitation Christianity.

So how do we know when this type of thinking creeps into our spiritual life? Here are six signs you might be a Pharisee and don’t even know it.

You do not think you are a Pharisee

Did you hear about the latest Pharisee convention? Me neither. That’s because no one went. No one put it on. Because no one thinks they are a Pharisee. Pharisees are too busy pointing out other people’s fault to take the time to deal with their own.

You subscribe to radical Christianity

I used to be a radical Christian. I took pride in that. Now I realize “radical”  was just a code word for legalism. Radical Christians go to the extreme and believe everyone else is not “really” serving God with all of their heart until they are making the same sacrifices as they are.

You believe you are an elite Christian

If you think there are classes of Christians, then you may subscribe to the false brand of Christianity called legalism. Do you look down on others who do not share your same convictions? Then you misunderstand that convictions are for you and the gospel is for everyone.

You misunderstand holiness

If your priority is outside appearance, then you misunderstand holiness and may be stuck in a Christina performance trap. Jesus called people like this whitewashed tombs. They look good on the outside but are dead on the inside. True holiness begins with grace, is maintained by grace, and works its way from the inside out.

You question other people’s salvation

Do you take snapshots of where people are in the exact moment you see them or do you view yourself and others in a process? Have you ever wondered out loud, “How can they love Jesus and do _________.” Or “If they loved God they would do ________ more.” A Pharisee always questions those who sin differently then they do instead of patiently helping them address the root of the problem.

You serve under a Saul

The thing that made David “David” was he saw Saul as someone worthy of grace and honor.  Instead of focusing on Saul’s faults, he saw himself as the one who needed to become more godly. A Saul sees a Saul in everyone else, while a David is continually looking for the “David” in others, and is aware of the “Saul” in himself.

Only One Good News

In the Book of Galatians Paul warns sternly that anyone twisting the good news would be in danger of judgment. It is one of the harshest warnings in the New Testament. He says, “It pretends to be good news, but is not good news at all.”   

Still, High-Performance Christianity has a way of slipping into the lives of the most well-meaning people. We must keep our eyes, hopes, and security in a love relationship with Jesus and continue to humbly extend the same grace that was given to us to others if we are to avoid this trap.

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The Language of a Church Planter

Why You May Need to Start Watering Down Your Messages

Watered Down Coffee

No one likes watered down coffee or diluting something valuable. That can be what it feels like at times when we try to market what the church offers to the unchurched. This can cause some to wonder if the modern church is just using bait and switch tactics to get more people in the door. Is being relevant the same thing as compromising the gospel for a bigger audience?

Finding the best way to speak to an outsider with insider information is not watering down or dumbing down the gospel. It smartening up to bridge the gap between those who do not yet speak our language but also need what we have to offer. This is what I call speaking the language of a church planter.

1,000 songs in your pocket

“Apple did not invent the mp3 player but is credited for revolutionizing the music industry with it. Creative Technology did that 22 months ahead of time and had much more experience in digital sound. They are the reason we have sound on our computers. So what happened? Creative Technology advertised an mp3 player with 5GB of memory while Apple marketed 1,000 songs in your pocket. The “what” is 5GB of data. The “why” is you want 5GB of data is because it allows you to take 1,000 songs wherever you go. This is why you “start with why.”

Paraphrased from Start with Why, by Simon Sinek.

Is it possible that we need to stop getting discouraged by people not wanting our 5 gigabytes of data when they have no idea what we are talking about? Repeating the same thing over and over that people don’t know they need is frustrating on both ends. Instead, we need to let them know about the fantastic opportunity they have to get 1,000 songs in their pocket.

Speak Their Language

Jesus used the language of the day. He spoke in terms an ordinary person could understand. Our goal isn’t to continue using the same cultural comparisons as Jesus and write off anyone who doesn’t “get it.” Instead, we should use Jesus’ example of sharing Kingdom principles in a way that is relevant to this current generation of people.

Speaking the language of a church planter is to bring eternal truths into everyday vernacular. The truth doesn’t change, and neither does the power of the name of Jesus. How we deliver the truth of Jesus’ message to people far from God needs to change as the culture, and standard practices evolve over time. We need to speak our truth in their language.

Insider language is not the enemy either. It’s a massive help in connecting and communicating with other insiders. If our goal is to reach outsiders though, then when that opportunity is in front of us to speak them (Sunday Morning for example) we need to be creative and committed to doing everything we can to get them that life preserver of truth.

Felt Needs

One practical way church planters can do this is to market to people’s felt needs. We know the answer, but all they are aware of is the problem. Letting people know that the Church is there to serve them will lead to them serving God. Making them a priority gives us the opportunity to share the Good News that will allow them the chance to make God their priority.